From Manual Management to Total Automation: How TuriTop's Webhooks and API free up your time

[Blog] Automation with Webhooks and APIs

At TuriTop, we are well acquainted with the Leisure Heroes. We know that your day is full of tasks: answering emails, confirming bookings, managing availability, communicating with clients, updating prices...
And at the end of the day, you wonder: How much time do I really spend on creating memorable experiences for my customers?
The good news is that there is a way to make up for that time. And it all starts with two words that are transforming the tourism industry: Webhooks & API.

Manual processes 1

The manual labour trap

The company sells its experiences online, but the whole process is manual. Each day it has to copy the customer's details into its CRM and then send out one-to-one emails with basic information about the activity: what equipment to bring, safety recommendations or practical details.

Later, he records the attendance in an Excel spreadsheet. It is then that he realises that there are two places left. Besides, it's a public holiday. You could have adjusted the price or made a last-minute offer, but it's too late.

And at the end of the day, when the work should be finished, there is still one more task: writing and sending a thank you email to the customers who have participated in the experience.

Sound familiar? You are not alone. And the worst thing is that all this manual work is not only time-consuming: generates errors, delays and missed opportunities.

The solution

TuriTop Webhooks and APIs

This is where automation changes the game completely.
TuriTop has a complete automation ecosystem:

  • Extensive webhooksinstant alerts every time something important happens in your system
  • Full public API: full control over your data and operations from any platform
What are Webhooks?

The webhooks are automatic notifications that TuriTop sends every time a specific event occurs in your booking system.
Think of them as an ultra-fast messenger that alerts you (or triggers automatic actions) when:

  • A new reserve is created
  • A customer checks in
  • A reservation is updated
  • An event runs short of places
  • A product is enabled or disabled
  • And many more events...
And the API?

The TuriTop API (available at developers.turitop.com) allows you to read and modify data programmatically:

  • Check availability
  • Create or update products
  • Adjust prices dynamically
  • Manage bookings
  • A wide range of automations.

When you combine webhooks (which warn you) with the API (which allows you to take action), the result is pure magic.

Real Use Cases

The problem: Sending confirmations manually is time-consuming and creates delays.
The automated solution:

  • Webhook: «Update booking» (when status changes to CHECK-IN)
  • Action: Automatic sending of WhatsApp with booking details, location, time and recommendations.

Result: The customer receives instant confirmation. You save hours of repetitive work.

The problem: Remembering to send thank you WhatsApps after every activity is tricky.
The automated solution:

  • Webhook: «Update booking» (when status changes to CHECK-IN)
  • Action: Automatic sending of personalised WhatsApp thanking for the visit and requesting a review.

Result: Improve your online reputation, build customer loyalty and generate more testimonials without lifting a finger.

The problem: You don't find out that an event is about to sell out until it's too late to take advantage of the demand.
The automated solution:

  • Webhook: Event availability decreased».
  • Action: Automatic sending of personalised WhatsApp thanking for the visit and requesting a review.

Result: Improve your online reputation, build customer loyalty and generate more testimonials without lifting a finger.

The problem: Manually managing prices is slow and inaccurate. You lose revenue on high-demand events.
The automated solution:

  • Webhook: «Event has low availability».»
  • Action 1: Receive alert
  • Action 2: Automatic call to TuriTop API to increase price by 15%
  • Action 3: Confirmation notification

Result: Automatic revenue management. Maximise revenue without manual intervention.

The problem: Copying customer data manually between systems is tedious and error-prone.

The automated solution:

  • Webhook: «New booking».
  • Action: Automated contact creation in HubSpot, Salesforce or your favourite CRM

Result: Your database always up to date. Zero duplicates. No manual work.

The problem: You need to know how your day is going, but checking the dashboard is time-consuming.
The automated solution:

  • Webhook: Multiple events throughout the day
  • Action: Automatic compilation in Google Sheets or sending of report by email at 20:00h

Result:  Clear view of daily performance without having to look for it.

Webhooks available on TuriTop

TuriTop offers webhooks for virtually any relevant event:

  • All reserve actions
  • New reserve
  • Update reservation
  • Delete reservation
  • Restore reserve
  • All notifications
  • Open event
  • Event closed
  • New event
  • Event deleted
  • The event has low availability
  • Full event
  • Updated event
  • Increased/decreased event availability
  • All product notifications
  • Product deactivated
  • Activated product
  • Product Marketplace activated
  • Product Marketplace deactivated

Code-free automation tools

The best thing about TuriTop's webhooks is that you don't need to be a programmer to use them.
Platforms such as Zapier, Make (Integromat) & n8n allow you to connect TuriTop with thousands of applications in minutes:

  • Gmail, Outlook
  • WhatsApp Business API
  • Telegram, Slack
  • Google Sheets, Airtable
  • HubSpot, Salesforce
  • Mailchimp, ActiveCampaign
  • Stripe, PayPal

Advanced Automations: Webhooks + APIs

For the more adventurous (or with the help of a developer), combining webhooks with the TuriTop API opens up unlimited possibilities:

Intelligent Pricing System
  • Webhook detects low availability
  • Sales history query script via API
  • Algorithm calculates optimal price
  • API automatically updates price
Resource Management
  • High demand webhook
  • System checks available capacity via API
  • If necessary, activate additional resources or staff

Getting started with automation

If you know how to use WhatsApp and Google Sheets, you can automate TuriTop.

  • Identifies repetitive tasks Make a list of everything you do manually every day that could be automated.
  • Prioritise by impact Which automation would save you the most time or generate the most revenue?
  • Starts simple You don't need to automate everything at once. Start with a webhook + an action.
  • Test and adjust Automations improve with  time. Monitor, learn and optimise.
  • Test and adjust Automations improve with  time. Monitor, learn and optimise.
  • Scale Once you see the results, expand to more processes.
  • Automation process with Webhooks and the turitop API

TuriTop: more than just a booking system

At TuriTop, we don't just build software. We build a platform that grows with you.
With our extensive webhooks and comprehensive public API, tourism businesses can:

  • Making up time eliminating manual labour
  • Reducing errors automating critical processes
  • Increasing revenues with dynamic pricing and smart remarketing
  • Improving customer experience with instant and personalised communications
  • Climbing without limits integrating with any tool on the market

All without depending on developers for basic automations. And with total flexibility for the advanced ones.

Final reflection

At TuriTop, we believe that your time should be spent on what really matters: creating unforgettable experiences for your customers.
Don't waste time copying your data from one place to another, don't send emails manually, free yourself from human error and stop updating that spreadsheet month after month. That is a thing of the past, automation is no longer something distant, it is present and necessary in our daily lives. With webhooks and TuriTop's API, it is within your reach.
Because in the end, in TuriTop, we make life easier for the Heroes of Leisure.

Blog cover: Full automation with Webhooks and API Turitop

Ready to automate your tourism business?

Explore our documentation for developers or contact our team to find out how TuriTop's webhooks and API can transform your operation.

Schedule your demo and discover the power of full automation.

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