Centralised booking management: the role of the Channel Manager and its integrations
When selling more becomes complicated
Selling your activities on multiple platforms is almost mandatory if you want to grow today. But it's also easy to become a headache: outdated availability, overbooking, disconnected systems and hours of manual management that don't generate revenue.
This scenario is exactly what a good Channel Manager has to solve, TuriTop's is designed to do this in an integrated way with your entire sales and management ecosystem.
What is the TuriTop Channel Manager?
The Channel Manager of TuriTop is a integrated solution within your booking system that directly connects your availability with leading online agencies (OTAs) and sales channels globally.
It is not an external module or something that “has to be configured separately”: is part of your entire management system, This avoids duplication and manual errors.
Why does this integration matter?
When you sell on multiple platforms, each platform has its own way of displaying availability and accepting bookings. If there is no automatic synchronisation:
- You can oversell your activity without realising it.
- You have to update inventories manually at each OTA.
- Administrative tasks are multiplied without adding value.
With TuriTop's Channel Manager, such updates are made automatically from a single platformYour TuriTop central panel. You change an availability or restriction in your system and it is replicated in all connected channels.
Main integrations with OTAs and channels
TuriTop's Channel Manager connects your availability with a wide network of OTAs, agencies and specialised marketplaces, both international and very relevant in the Spanish market.
This makes it possible to work with different customer profiles without fragmenting management or multiplying administrative tasks.
Among the most common integrations are global platforms such as GetYourGuide o Viator (TripAdvisor Experiences), The international volume of these actors, together with well-established actors in Spain and Europe.
It is also possible to synchronise with Civitatis, especially strong in urban destinations and with a Spanish-speaking audience, or with Tiqets, The city is very oriented towards tickets and cultural attractions.
Other key channels are added to this ecosystem depending on the type of activity:
- Musement, with a strong presence in cultural experiences and city activities.
- Manawa, specialising in adventure sports and outdoor activities
- Sandemans New Europe, The reference in free tours in major European cities
- Entrees.es, with a focus on local inputs and activities
- Buendía Tours, The new company is well established in the Spanish and Latin American market.
The advantage of this diversity is clear: all bookings, irrespective of channel, enter into a single system and automatically update the availability on the rest.
It doesn't matter if you are selling an urban free tour, an adventure activity or a guided excursion.
The logic is always the same: one inventory, multiple channels connected in real time.
This avoids having to “monitor” each platform separately and drastically reduces quota errors, mismanaged cancellations or lost sales due to lack of coordination.
How it complements other integrations within the TuriTop ecosystem
In addition to the sales channel with OTAs, TuriTop will connect other tools you use in your daily operation., creating a more efficient operational flow:
- Google CalendarView your bookings and schedules from your regular calendar.
- Google Sheets: keep reports or lists of bookings automatically synchronised.
- ZapierTuriTop: integrate TuriTop with thousands of applications to automate operational tasks.
- Automated SMS: send booking details directly to the customer.
- Plugins such as WooCommerce to sell activities directly from your online shop.
- Marketing tools such as MailChimp or Facebook Ads to capture and nurture your leads with data processed from your booking system.
These integrations are not isolated accessories. They work as part of a connected ecosystem that reduces manual errors and allows you to spend more time improving the customer experience and designing better offers.
Example of correct flow
- A tourist books through GetYourGuide.
- The place is automatically registered in your TuriTop panel.
- Availability is updated immediately on all connected OTAs.
- If the customer books another experience on your own website, your brokers do not show places that are no longer available.
This level of synchronisation not only avoids overbooking errors, but also prevents maximise your chances of selling without the need for you to be “on top” of every account.
Mistakes that this type of integration avoids
Without an integrated Channel Manager:
- Bookings are doubled due to lack of updating.
- Visibility of where sales are coming from is lost.
- Cancellations are handled manually on each platform.
- Valuable time is lost that could be spent on improving your experiences.
With a system like TuriTop's, these points cease to be bottlenecks because everything is connected and synchronised in real time.
Beyond synchronisation: real control of your business
A Channel Manager not only synchronises availability. It also gives you greater control of your revenues, cancellations and workflows, because everything is centralised on a single platform.
This centralisation is a fundamental step if you want to grow without complications and without losing money due to errors or manual management..
Conclusion: integrate to grow
Today, selling on multiple channels is not optional for most tour operators in Spain. But doing so without an integrated structure almost always leads to mistakes and missed opportunities.
A Channel Manager designed within the same booking system, with bi-directional integrations and connections to relevant OTAs., The new system changes the way you operate: less administration, fewer errors and more control over your resources and your time.
And that's exactly what the Channel Manager from TuriTop: centralised reservation management with intelligent connections to all your sales channels.
