Author: Alberto

When selling more becomes a problem You start selling from your website. Then you sign up for an OTA. Then along comes another platform that “works really well in your destination”. Suddenly, you have bookings coming in from several places, different calendars and the constant feeling that something might slip through the cracks. Y...

When selling more becomes complicated Selling your activities on multiple platforms is almost mandatory if you want to grow today. But it's also easy to become a headache: outdated availability, overbooking, disconnected systems and hours of manual management that don't generate revenue. This scenario is exactly what a good...

Bizum started as a quick way to send money between individuals. Today it has become much more relevant for tourism in Spain: a real alternative for charging online for activities, excursions and local experiences. Especially for small operators, guides and agencies that sell directly to the end customer. Bizum and tourism: a combination...

Something is happening to you that is happening to half the industry right now: more and more bookings are coming in through OTAs and it's getting harder and harder for customers to book on your website. The latest Arival data for tours and activities makes it quite clear: OTAs already account for 37% of bookings...

The real problem: same prices all year round, ever-tighter margins Many tour operators in Spain continue to work with a single fixed rate. It doesn't matter whether it's August or November, Saturday or Tuesday, full or half-empty group. The result is predictable: in high season, money is left on the table and in low season, money is...

Managing online distribution is one of the biggest headaches for any tour operator in Spain. You publish your activities on various platforms to gain visibility, but each one works differently, has its own audience and requires you to keep prices and availability up to date. When the volume grows, so does the risk of errors: overbooking, wrong quotas...

If you operate a tourism business in Spain and sell online, there is one reality that should be clear from the outset: Redsys is the payment standard. It is not just another option or an alternative gateway. It is the infrastructure on which most Spanish tour operators charge, regardless of their bank. However, many...

The cost of acquiring a new customer continues to rise. More expensive ads, increasingly aggressive OTAs and a traveller who compares everything before booking. Added to this is something new: many people are no longer searching on Google as they used to. They ask directly to ChatGPT, Gemini, or to in-app assistants...

Most tourism businesses in Spain do not fail due to lack of demand Guides, agencies and local operators are increasingly visible. Their own website, OTAs, social networks, agreements with hotels or tourist offices. The problem usually lies elsewhere. In how bookings, payments and availability are managed when the demand for tourism is...

For years, many tour operators have grown by relying on volume. More departures, more groups, more shared bookings. It works... until it stops. Price pressure, commissions and dependence on intermediaries have pushed many businesses to rethink the model. And that's where...