Black Friday | Sell more with these simple tricks

The winter season is coming and with it, apart from the cold, comes the need to find that special gift for our family and friends. Therefore, this is the perfect opportunity to offer the most aggressive discounts of the year for increase sales.

What is Black Friday and how did it originate?

Black Friday, or Black Friday, originates from United States more than 50 years ago (1961) in the city of Philadelphia, where the term was used to describe the dense traffic of people and vehicles that crowded the streets the day after Thanksgiving.

Over time, the term Black Friday took on a new meaning, referring to the black colour left by the pen in the accounting entries (the red colour referred to losses and the black to profits). The ultimate goal of every shop, obviously, was to turn the losses written in red into profits.

In 2010, the Apple company decided to import this American tradition into the United States. Europe and since then this celebration has been gaining more and more momentum.

When is Black Friday?

This year (2019) marks the friday 29 novemberand on Monday 2 December the Cyber MondayThe dates vary from year to year, with the Friday after the traditional "Thanksgiving" celebration in the United States being the Friday after Thanksgiving in the United States. These dates vary from year to year, with the Friday after the traditional "Thanksgiving" celebration in the United States.

How can Black Friday help me to invoice more?

If this article has sufficiently motivated you to give lBlack FridayWe have listed a few tips that will help you to improve your sales these days:

  • Use your social media to reach customers of all ages. Some customers will see your ad from Facebook, others from Instagram or by looking at their favourite newspaper. Nowadays it is very easy to run a paid campaign on your social networks. Below we show you how.
  • To win you have to spend or rather, invest. Don't be afraid to dedicate a good budget to your advertising campaigns, you will see that they are worth it.
  • Extend the days of Black Friday. Don't leave it to just one day as there are many people who don't have time to make a purchase (either physically or online) on that day.
  • Engage your potential customers with a steep discount. More and more entrepreneurs are jumping on the Black Friday bandwagon, which means you will have to fight to be at the front of the pack. It's time to be aggressive.
  • Get professional advice. There are many companies that can help you position your communications and reach your ideal audience. Contact us if you need help.

How to configure my TuriTop booking system to generate a Black Friday discount?

Generating this type of discount is very simple. What we want to achieve is to create a promotional code (BLACKFRIDAY19 for example) and can only be used on Black Friday itself or the whole week, but never before or after. This does not mean that the customer cannot enjoy the tour or activity on another day, but they must purchase within that time frame.

  • Step 1: Access your TuriTop control panel.
  • Step 2Go to Services >>>> click on the service you want to apply the Black Friday discount to.
  • Step 3Go to Pricing and Discounts. There you can generate discounts of different types; we are going to focus on a 10% discount of the final price if the customer types the word BLACKFRIDAY19 only from November 25th 2019 until November 30th 2019. Take a look at the image below and you will see how we have set it up:
  1. Enter 10 to apply a 10% discount.
  2. Write BLACKFRIDAY19 (or whatever you want). This will trigger a new box in your booking widget for your customer to type in, allowing you to also know the number of people who have seen your promotion and finally decided to make a purchase and take advantage of the Black Friday discount.
  3. Choose the option "Purchase date range". This is very important because we are going to make the system take into account the date of purchase, not the date of the tour or activity.
  4. Enter the start date (25-11-2019) and end date (30-11-2019). If you want only Black Friday to apply, you must choose the option "Single purchase date" and choose 29/11/2019.

How do I promote my Black Friday discount?

You have an infinite number of tools to reach your audience. In this tutorial we show you how to use an email messaging tool and in this other tutorial we show you how to promote yourself on your social networks and here is an infographic on how to use #hashtags correctly.