Send one-time-use promotional codes through Mailchimp

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As you know, through the booking system TuriTop you can create random, one-time-use promotional code packs. This functionality is very useful as it speeds up the creation of these and helps to improve the cross-selling of your different products and services.

There are three steps involved in creating and sending the discount codes: First, create them in TuriTop, second add the codes to your MailChimp subscriber list, and finally send the email to the list.

Let's start step by step:

Create Promotional Codes at TuriTop

Here's how to generate promotional codes.

  1. Go to the service where you want to create the codes and go toPrices and Discounts.
  2. Choose what type of discount you want to make: Percentage discount (%), different price per ticket (€), subtract from final price (€) and different final price (€).
  3. Determine whether you want it to apply to all ticket types or to a specific ticket type.
  4. Click on multiple promotional code.
  5. In the repeat box indicate the number of codes you need to generate and in the prefix box if you want the codes to start with a certain word or letter.
  6. Click on create and that's it. We now have our single-use promotional codes generated.

Add Promotional Codes to your MailChimp list

In the instructions below we assume that you want to send each subscriber a single-use promotional code.

  1. Export your MailChimp contact list.
  2. In the CSV file that is generated, delete all columns except the Email column (this will make the import faster).
  3. Create a new column in the CSV file called e.g. Promo Code.
  4. Add the promotional codes generated in TurITop for each contact in the Promo Code column.
  5. Import the CSV file, which contains each subscriber's email address and promotional code, into your MailChimp list. When importing, you will need to create a new Discount Code column.

You will now have a discount code associated with each contact on your MailChimp list.

Send Promotional Codes to your MailChimp Subscribers

Now that the promotional codes are in your MailChimp list you can send each contact their code. Here are the steps:

  1. Create a new campaign in MailChimp.
  2. In the Design tab of your campaign, add the Discount Code tag to the part of the email where you want it to appear.
  3. Test and send your campaign.

Each subscriber will receive an email with an associated promotional code.