Today we are going to talk about how to increase your online bookings. After all, that is the ultimate goal of any company advertising their services or activities on the Internet, right? Cloud booking systems can have many features and whatever the use, there will always be different ways to increase your online bookings....
How do you make decisions that will affect your website, based on a hunch or based on conversations with your customers? If you are not analysing your website statistics you are missing out on a lot of opportunities to grow your business. Are you using Google Analytics? Let's go over the basics...
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| Cookie | Duration | Description |
|---|---|---|
| __hstc | 6 months | HubSpot sets this primary cookie to track visitors. It contains the domain, the initial timestamp (first visit), the last timestamp (last visit), the current timestamp (this visit) and the session number (which increments with each subsequent session). |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for site analytics reporting. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _pk_id.* _pk_id.* _pk_id.* _pk_id.* | 1 year 1 month | Matomo sets this cookie to store a unique user ID. |
| _pk_ses.* | 1 hour | Matomo sets this cookie to store a unique session ID in order to collect information about how users use the website. |
| cookielawinfo-checkbox-analiticas | 11 months | This cookie is set by the cookie consent supplement of the GDPR. The cookie is used to store user consent for cookies in the "Analytics" category. |
| hubspotutk | 6 months | HubSpot sets this cookie to track visitors to the website. This cookie is sent to HubSpot when submitting a form and is used when duplicating contacts. |
| sbjs_current | session | Sourcebuster sets this cookie to identify the source of a visit and store information about the user's actions in cookies. This cookie, which is both analytical and behavioural, is used to improve the visitor's experience on the website. |
| sbjs_current_add | session | Sourcebuster sets this cookie to identify the source of a visit and stores information about user actions in cookies. This analytical and behavioural cookie is used to improve the visitor's experience on the website. |
| sbjs_first | session | Sourcebuster sets this cookie to identify the source of a visit and store information about the user's actions in cookies. This cookie, which is both analytical and behavioural, is used to improve the visitor's experience on the website. |
| sbjs_first_add | session | Sourcebuster sets this cookie to identify the source of a visit and store information about the user's actions in cookies. This cookie, which is both analytical and behavioural, is used to improve the visitor's experience on the website. |
| sbjs_migrations | session | Sourcebuster sets this cookie to identify the source of a visit and stores information about user actions in cookies. This analytical and behavioural cookie is used to improve the visitor's experience on the website. |
| sbjs_session | 1 hour | Sourcebuster sets this cookie to identify the source of a visit and store information about the user's actions in cookies. This cookie, which is both analytical and behavioural, is used to improve the visitor's experience on the website. |
| sbjs_udata | session | Sourcebuster sets this cookie to identify the source of a visit and store information about the user's actions in cookies. This cookie, which is both analytical and behavioural, is used to improve the visitor's experience on the website. |
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by the GDPR cookie consent to register the user's consent to cookies in the "Functional" category. |
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support the management of Cloudflare bots. |
| __hssc | 1 hour | HubSpot sets this cookie to track sessions and to determine whether HubSpot should increment the session number and timestamps in the __hstc cookie. |
| __hssrc | session | This cookie is set by HubSpot each time the session cookie changes. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions in order to optimise the user experience by maintaining session consistency and providing personalised services. |
| cookielawinfo-checkbox-analytics | 1 year | CookieYes sets this cookie to store user consent for cookies in the "Analytics" category. |
| cookielawinfo-checkbox-functional | 1 year | Set by the GDPR cookie consent plugin to store user consent for cookies in the "Functional" category. |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by the cookie consent supplement of the GDPR. Cookies are used to store user consent for cookies in the "Necessary" category. |
| cookielawinfo-checkbox-performance | 1 year | Set by the GDPR cookie consent plugin to record user consent for cookies in the "Performance" category. |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the status of the default button of the corresponding category and the status of the CCPA. It works only in coordination with the main cookie. |
| PHPSESSID | session | This cookie is native to PHP applications. The cookie stores and identifies a unique user session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all browser windows are closed. |
| viewed_cookie_policy | 1 year | The GDPR cookie consent plugin sets the cookie to store whether the user has consented to the use of cookies or not. It does not store any personal data. |
| wpEmojiSettingsSupports | session | This cookie is set by WordPress when a user interacts with emojis on a WordPress site. It helps determine whether the user's browser can display emojis correctly. |
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-necessary | 1 year | The description is not available at the moment. |
| Cookielawinfo-checkbox-other | 11 months | This cookie is set by the cookie consent supplement of the GDPR. The cookie is used to store user consent for cookies in the "Other" category. |
| cookie_policy_view | 11 months | The cookie is set by the GDPR Cookie Consent add-on and is used to store whether or not the user has consented to the use of cookies. It does not store any personal data. |
| returnUrl | 1 hour | The description is not available at the moment. |
| SERVERID231924 | session | The description is not available at the moment. |
| wffn_browser | 2 days | The description is not available at the moment. |
| wffn_fl_url | 2 days | The description is not available at the moment. |
| wffn_flt | 2 days | The description is not available at the moment. |
| wffn_is_mobile | 2 days | The description is not available at the moment. |
| wffn_referrer | 2 days | The description is not available at the moment. |
| wffn_timezone | 2 days | The description is not available at the moment. |
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by the cookie consent supplement of the GDPR. The cookie is used to store user consent for cookies in the "Performance" category. |
