The best tools to promote your escape room

One of the biggest challenges for a business today is to reach your target audience in a fast, effective and economical way. In the case of escape rooms, more and more are opening all over the world, making it very difficult to position your business well. In the following article we are going to show you different marketing tools that will help you to increase the sales of your escape room.

But where to start?

Don't worry. Here are a series of actions to guide you in promoting your escape room

1. Make your business visible on the Internet

A simple Google search is one of the most common ways a player will discover your escape room. Very often they will use search queries such as "escape room near me" or "escape room + your location". If you have not registered your business on Google My Business, Google will not know where your business is located so your Room Escape will not appear in the search results.

What is Google My Business? It is a completely free tool provided by Google that allows any business to create a profile where you can show your customer service hours, location, contact information, website url, etc. On your Google My Business profile you can also share photos, latest news and even respond to Google reviews. All these elements will help attract new customers to your Escape Room.

But you should not only register your company with Google. You should also register it on the following portals:

Facebook is an excellent springboard to sell more. Millions and millions of people log on to Facebook every day to find out about their friends and the pages they follow. In fact, nowadays it is more common to visit a company's Facebook profile than its own website. Creating a professional Facebook Page is a very simple task and, moreover, totally free. Once you have it up and running we strongly recommend that you create a call to action button to the Booking page of your website.

TripAdvisor is the world's largest community of travellers with over 260 million monthly visits. Positioning your escape room well on TripAdvisor will help you to find customers that you couldn't reach before. If you want to open an account on TripAdvisor you can read the following article where we explain how to open an account. You can also sign up for TripAdvisor Experiences and sell your sessions from TripAdvisor.

Last but not least, it is important to register your Escape Room in the different Escape Room directories which are consulted by regular escape room players. In Spain, in the list of the most important ones we have: Escape Room Lover and Escape Radar. Google "escape room directory" in your country and contact as many as you can.

Run advertising campaigns on Google and Facebook.

Google Adwords is a Google advertising service which allows you to advertise on their search engine and websites. To control the results of your Adwords campaigns it is very important that you connect your Adwords account with Google Analytics which is a totally free service to have complete metrics of the visits to your website. At this point it is of vital importance to have a booking engine like TuriTop which can be connected to your Google Analytics account so you will be able to know the result (customers who finally bought) of your advertising campaigns. And not only that, but of all the customers who bought on your website.

We recommend that you also advertise on Facebook Ads as it is the social network with the largest user reach and allows you to target your specific audience thanks to its advanced segmentation (location, demographics, interests, behaviours, etc.). In addition, Facebook offers you a free metrics tool called Facebook Pixel. This tool will help you measure and optimise your advertising campaigns on this platform. As in the previous point, it is essential to have a booking engine that is integrated with Facebook Pixel as it is the only way to know what are the conversions of your campaigns.

Sell gift vouchers from your website.

Another easy way to promote your escape room is to allow your customers to purchase a gift voucher from your website and have it automatically sent by email to the recipient on a certain day (e.g. their birthday).

In addition, it is more than likely that a customer who has solved the enigma of one of your rooms and has enjoyed it will think that it would be a very good idea to give the experience to a loved one. At this point it is important to have a gift voucher system in your booking engine that involves zero work on your part. If you want to know the best gift voucher system I invite you to read the following article.

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Keep your customers up to date with marketing campaigns

It is unusual for the same player to try to escape the same game twice, well, unless the Game Master hasn't given them the answer to the riddle! However, it is still possible to retain your customers as there is always a chance that a player will rebook to try another one of your games.

In this sense it is very important to have a tool that allows you to keep your customers updated with any type of newsletter or offer you make. To manage your marketing campaigns we recommend the best campaign manager: MailChimp which you can connect with TuriTop so that your customer data is automatically passed to this platform.

We recommend having an email list for each game. This will allow you to run campaigns specific to each list offering, for example, a one-time use promotional code for each of your customers for other games you have. Imagine the following situation, you have 60 emails from customers who have enjoyed Room 1 and you want to offer them a 15 % discount if they book Room 2 but these promotional codes are for one-time use only.