Why should you sell your services on couponing platforms?

If you own a small or large business, you may be wondering if an offer on Groupon, Woot, LivingSocial, among others, can benefit your business. While it may seem like an easy way to attract new customers, you should know that you'll have to put some effort into it. That said, you'll need to put as much thought into a coupon marketing campaign as you would any other lead development strategy.

Don't rely on search engine marketing alone

Relying on search engines like Google to improve your company's visibility will not always be successful because it depends on constantly changing algorithms.

In addition, there is no guarantee that your website will show up on the first page of search advertising results. In contrast, coupon platforms show users everything on your site within a particular set of search parameters. If your business matches what a customer is looking for, then your offer will appear, which means that you will have an increase in traffic, just as with the TuriTop booking software's MarketPlace.

High sales volume

If you can price your products or services on these platforms with a small profit margin, you can make money on many sales. This will most likely compensate for the lower profit margin with an increase in the volume of what is sold.

On the other hand, you should be aware that these companies are becoming less and less reliant on this heavily discounted coupon system and are migrating towards a "marketplace" model, designed to foster ongoing relationships between companies and customers. This will be an opportunity to expand your distribution channels and make the most of your business.

Take advantage of seasonal opportunities

Coupons are an excellent way to take advantage of seasonal customers. These customers are likely to want to look for any number of coupons for themselves or their loved ones. Holidays like Christmas should be incentive enough for people to buy your services. Keep in mind that every customer has different needs, so make sure you offer services for everyone.

Making couponing platforms work well for your business

Customers who use coupons are often looking for one-time offers, so you can expect them not to be repeat customers. This is a great model for businesses looking for such customers, but it is not an ideal situation if you want people to return.

Instead of offering a one-time offer at a deep discount, you could try splitting up your offer in a way that requires customers to try a second or even a third time. For example, if you offer cooking classes, instead of offering a coupon for 50% off one class, offer 50% off a package of two or three classes. This way, customers looking for this coupon will need to try your service two or three times to get the full offer, and this will certainly be very attractive for them to sign up for more experiences.

Here are some tips on how to get customers to show up more than once:

  • Set the expiry date to 90 days after purchase.
  • The offer must be for new customers only.
  • It should be requested that the booking is made in your booking software.
  • Limit the number of pax on the voucher to one. The customer may purchase an additional one as a gift.
  • Limit one voucher per visit
  • Limit the number of vouchers available on the voucher platform.

Coupon sites are a solid advertising platform and can be a powerful and effective way to generate new leads for your business. If you want to set up a coupon-oriented service in your TuriTop booking system, you can find out more information here.

Sign up today at the most popular coupon sites: