Enogastrotourism Award University of La Laguna2026
A recognition that smells of volcanic soil, high altitude wine and the work of the people who make it possible for Canarian wine tourism to shine.
There are awards that you are grateful for with a press release. And there are awards that make you stop, take a deep breath, and think of all the people behind them. This is one of the latter.
TuriTop has just received the Enogastrotourism Award of the University of La Laguna 2026, in the form of Entrepreneurship, granted through the ULL Chair of Agrotourism and Wine Tourism of the Canary Islands. And although the diploma is beautiful - very beautiful - what really fills us is what lies behind it.
🏆 Premio Enogastroturismo ULL 2026 · Iniciativa Empresarial
From the vineyard to the screen
When we think of wine tourism, it is easy to get lost in the data: bookings processed, sales channels, conversions. But wine tourism is, first and foremost, human. It is the winemaker who has spent decades understanding how the north wind changes the character of a Malvasia. It is the person in the winery who knows when to wait and when to act. He is the guide who knows when to be quiet and let the landscape speak for itself.
Our technology does not replace any of that. What it does is to take friction out of the way so that this encounter - the visitor and the territory - happens as naturally as it deserves to.
«This award is especially nice because it puts the focus where it belongs: on the people in the vineyard and the winery, on the local product, and on everything that happens when wine tourism works well.»
What we saw that night
The ceremony brought together institutions, researchers, producers and companies with something in common: the belief that the Canary Islands deserve to be told, and experienced. Going up on that stage -under that sign that said TuriTop in big letters- was a moment that is not easily forgotten. Not because of the diploma, but because of what was in the room.
People who dedicate their lives to making the landscapes of Canarian wine accessible, understandable and, above all, exciting for those who visit them for the first time. And people who have spent a whole career building this story from the winery, from the classroom, from the field.
Territory as a protagonist
What we like most about this recognition is that it does not reward a company for having grown or for its numbers. It rewards an initiative that takes the territory seriously. It understands that wine tourism is not just about selling visits to wineries, but about building a story that connects people with the land, with the high altitude vineyards, with the Canarian way of making wine.
The Canary Islands have something that cannot be copied: volcanoes, trade winds, centuries-old ungrafted vines. And it has a generation of winemakers and producers who are putting that story to good use. Our part in this story is modest - we are the ones who facilitate that the reserve arrives, that access is easy, that the operator has control of his business - but we feel part of the ecosystem.
🍷 Enoturismo con raíces
Canarian wine tourism cannot be understood without its black soil, without the volcanic malvasia of Lanzarote, without the crater vineyards of La Geria, without the listanes of Tenerife at more than 1,000 metres above sea level. TuriTop works with wineries and operators throughout the archipelago to make these experiences as easy to book as they are impressive to live.
Thank you very much.
We could not close this post without doing the right thing: saying thank you. To the University of La Laguna and to the ULL Chair of Agrotourism and Wine Tourism of the Canary Islands for the recognition and for the rigorous work they are doing to enhance the value of this sector through research and academia. It is not easy to build this bridge between knowledge and practice, and they do it with commitment and coherence.
Al Canary Islands Wine Tourism Cluster, for being the space where the network is woven. Networking is not just a nice phrase when people sit around the table, share what they know and push each other to do things better.
And above all -especially- thanks to the TuriTop team. To those who respond to incidents on a Monday morning at eight o'clock in the morning. To those who debug code on a Friday afternoon so that the integration of a winery in La Palma works without errors. To those who pick up the phone when an operator has a problem the day before their peak season. This is not a company award. It is a people award.
We continue. With our feet on the Islands and our sights set on building something that will last.