Booking system for
Wineries and
Wine Tourism
Design tastings, schedule vineyard visits and sell paired experiences on your website and on +70 OTAs. Built for wineries that no longer wait for tourists to arrive on their own — and that understand the weekend is when the tasting room fills up.
Your wine. Your story. We'll take care of the schedule.
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Challenges of Wine Tourism
Why do some wineries fill the venue whilst others write it off as a lost cause?
More often than not, the difference isn't in the region—it's in these three points. TuriTop is designed to address each one.
Waiting for the customer to arrive on their own
Without a distribution strategy, visits amount to nothing more than good intentions. And inertia punishes wineries located far from the city center twice as hard. Wine tourism doesn’t take off just by opening the door and waiting.
How We Solve It
- Channel Manager with +70 OTAs, several of them wine-tourism ones
- A booking widget embedded on your own website—ready in just one afternoon
- Each tasting is posted with its schedule and its capacity, ready to share
- Confirmation email from your own domain (integrate Mailchimp for follow-up)
Close right when the tourist is traveling
Wine tourism is about hospitality, not just selling wine: customers come on Saturdays and Sundays. If your winery is closed on the weekend—or if staying open requires you to have administrative staff—you’re missing out on the best time of the year every seven days. But staying open doesn’t mean you have to be behind the counter yourself.
How We Solve It
- Automatic morning/afternoon/dinner sessions, set up just once
- Bookings come in 24/7 while you're having dinner. The email is sent automatically.
- Mobile app for tour guides: Scan QR codes on Saturday—no paperwork or Excel spreadsheets required
- Confirmations in the customer's language (30+ available). You don't need a multilingual front desk
Blaming the region after a few slow months
Three months with a half-empty room and many operators give up: "wine tourism doesn't work here". Almost always the failure is in the management model. Schedule, channels, pricing, or lack of measurement. Not the region. Whoever quits, isn't measuring.
How We Solve It
- Every booking records the tasting, time slot and channel of origin. Export to Google Sheets to see what fills
- 365-day support (workdays and weekends). A team that already knows what works and what doesn't
- 14-day free trial with no credit card required. Try it before you decide against it
- The Channel Manager showcases your winery to a demand that your local marketing doesn't reach
Key Features
Designed for wineries and vineyards
Your tasting menu
Set up as many tastings as you offer: young wines, crianza wines, vertical tastings, and premium wines. Each one should include its duration, price, minimum number of participants, and a description by the sommelier.
Sessions by Time Slot
Breakfast, lunch, and dinner: Set up recurring sessions with a single click. The system generates the schedules and automatically blocks bookings once the room reaches capacity.
Private and Open Groups
Buy individual tickets for open tastings or reserve the entire venue for private groups, companies, or celebrations. Same experience, two options.
Pairings and Upselling
Offer add-ons at checkout: cheese platter, regional tapas, bottle to go, gift pack. Effortlessly increase your average order value.
Your open-air wine cellar
More tastings. Higher sales. Fewer calls.
TuriTop frees you from WhatsApp, Excel spreadsheets for capacity tracking, and handwritten bookings in a notebook. Your website sells 24/7, OTAs update automatically, and by Saturday morning—the best time for wine tourism—your dining room is full without you having to respond to a single message.
Your room fills up. Your story resonates. Your Excel file gets a break.
The Digital Sommelier
Each tasting, with its complete profile
Your customer doesn't book blindly: they view the wines, the organoleptic profile, the suggested pairings, and the duration before confirming. They arrive already hooked and willing to give it a try.
- The wines you put in each tasting
- Organoleptic profile visible upon booking
- Suggested food pairing per tasting
- The sommelier as a resource: no tasting is sold without one free
- Aged Cheeses +8€
- Bread + virgin olive oil +5€
- Iberian Platter +12€
- Pairing Dessert +7€
Customers can add whatever they want with a single click. You can increase your revenue without having to sell more.
The calendar that sets itself
Daily sessions on autopilot — including weekends
Set your schedule once—including Saturday and Sunday, when tourists come—and TuriTop generates all future tours. Can't operate on a specific date? Just one click, and you can block it without affecting the rest.Planning the weekend is no longer an organizational challenge—it just falls into place on its own.
- Automatic daily sessions (breakfast/lunch/dinner)
- Capacity configurable per room
- Automatic lock when the maximum is reached
- Customer reminders 24 h in advance
Beyond the Tasting
Premium experiences that sell themselves
Increase your average ticket price with offerings your customers are looking for: wine tasting + tour, paired dinner, hands-on grape harvest, and winemaking workshop. TuriTop manages all of these as separate sessions, each with its own rules.
- Wine tasting + guided vineyard tour
- Wine-paired dinner with a sommelier
- Grape harvest and seasonal experiences
- Winemaking workshop for groups
Payment processing
Instant payment for your bookings
Connected to the payment gateways you already use. Money lands directly in your bank account — no TuriTop commission.
Credit/debit cards, bank transfers, and mobile wallets. Bizum, Apple Pay, and Google Pay are processed through Redsys.
Why TuriTop
The system that understands wineries
TuriTop isn't a generic tool: it's built for wineries and wine-tourism operators. Recurring sessions with per-room capacity, a calendar that repeats every week, Mailchimp integration for follow-up and OTA sync. What a winery needs to fill weekends without a front-desk admin.
Sell on +70 OTAs
Syncs with Civitatis, Viator, GetYourGuide, Tiqets, Tripadvisor and the rest of the connected OTA directory. No overbooking. No manual duplicate entries.
Reviews That Come on Their Own
After the tasting, TuriTop automatically sends the customer an email with links to Google and TripAdvisor. You configure the delay and which services include it. Reviews arrive without the guide having to ask in person.
Useful Information
Every booking records the tasting, time slot and channel of origin. Export to Google Sheets to see what fills up and where it's coming from. Wine tourism doesn't fail "because of the region" — it fails when it isn't measured. Decisions based on data, not on gut feelings.
Frequently Asked Questions
What Wineries Ask Us
What wine tourism experiences can I organize with TuriTop?
Guided tastings, vertical or premium tastings, vineyard tours, winery tours, winemaking or introductory workshops, wine-pairing dinners, private corporate events, birthday celebrations, hands-on grape harvests, and seasonal experiences. All available as public or private events.
Can I set up recurring sessions without having to create them manually every day?
Yes. Set your weekly schedule once (e.g., tastings at 11 a.m., 5 p.m., and 8 p.m. from Thursday through Sunday), and the system automatically generates all future sessions. If a specific date is unavailable, you can block it with a single click without affecting the rest.
How is the capacity of the tasting room managed?
For each tasting, you set a minimum and maximum number of spots. The widget shows available spots and closes when the maximum is reached, synced across all your channels. If the minimum isn't met, you cancel the session with one click from the panel and the email to the customer is sent automatically.
My winery is located far from the city center. Can TuriTop still bring me customers?
Yes. And that’s exactly where the difference is most noticeable. The Channel Manager exposes you to demand flowing through OTAs (Civitatis, Viator, GetYourGuide, Musement, Tiqets) that your local website alone wouldn’t capture. The widget on your own website sells 24/7, even when you’re physically closed. Distance from the city center is no longer a limiting factor when your inventory is well distributed. A rural winery with good distribution fills more bookings than an urban one without OTAs.
I don't want to have office staff on Saturdays—how can I stay open on weekends without them?
That’s exactly the idea. The sessions are set up once (morning, afternoon, dinner) and repeat automatically every Saturday and Sunday. Bookings are processed automatically; the customer receives the confirmation, reminder, and QR code voucher without anyone having to do a thing. On the day of the tour, your sommelier or guide opens the app, scans the QR codes, and the tasting begins. No administrative work is required—neither on Friday to confirm nor on Saturday to validate.
Can I include food pairings and side dishes when I make the booking?
Yes. Set up extras as separate products: cheese platter, regional tapas, bottle to go, gift pack. The customer adds them to their booking from the widget and the average check goes up without your team selling anything in person.
Does this work for private groups and corporate events?
Yes. Set the room up as a private session (capacity = whole group). The customer books the room for a time slot. Request the company details, attach the paired menu and process payment in a single transaction.
Can I sell my experiences through OTAs like Civitatis, Viator, or GetYourGuide?
Yes. The Channel Manager syncs availability in real time with +70 OTAs, among them: Civitatis, Viator, GetYourGuide, Musement, Tiqets, Headout and more. A booking on any channel automatically blocks the spot on the rest.
Can I send the customer the coupon or invitation in the language of their choice?
Yes. The confirmation email is sent in the customer’s language (30+ languages: Spanish, English, French, Italian, Portuguese, German, among others) and includes the winery’s address, the time, what the tasting includes, and a QR code to validate admission.
Created for
Other nearby sectors
If you combine wine with another experience, TuriTop can accommodate that, too.
Ready to plan your next wine tasting?
Activate TuriTop today. Your first session could be up for sale this very afternoon.
- 14-day free trial
- no card
- no commitment
- 365 days with human support