Booking system for

Immersive
Experiences

Screening rooms, narrative-game rooms, immersive theater, brand activations. Sessions every 15 minutes, rotating capacity, briefings provided in your language—all managed from a single dashboard so the room stays in sync with the schedule.

The immersion is fragile. If the group arrives 4 minutes late, the experience is no longer the same.
Per rooma single resource, no overlaps
Capacityconfigurable for each room
+30Languages at checkout
0Overlaps with the resource manager

Challenges Facing the Industry

Five Challenges in the Classroom — and How TuriTop Can Help

Immersive experiences stand or fall on rotation. That's what makes them scalable.

Challenge 1

Sessions every 15 minutes without a separate Excel file

A room that rotates every 15–20 minutes leaves no room for scheduling errors. If two channels sell the same session, the group of 11 arrives, the group of 12 arrives too, and the room—designed for 12—becomes overcrowded. A physical reset of the room + briefing + entry = 8 lost minutes that you can’t make up for.

How TuriTop Can Help You

  • Resource Manager: The room is a single resource; two sessions cannot overlap
  • Channel Manager synchronizes your website + GetYourGuide + Civitatis + Tiqets in real time
  • Capacity per session is automatically closed once the maximum is reached
  • Prices vary by time slot. Those who want prime time pay more.
Challenge 2

The briefing before entering. No lines, no paperwork

Every immersive experience requires a 3- to 4-minute briefing: safety instructions, light sensitivity, VR-induced motion sickness, and what to touch and what not to touch. If the customer reads it in the room just as the session is starting, they’ll be late. And that throws off the entire session schedule.

How TuriTop Can Help You

  • Email from your own domain with the briefing 24 hours before the session
  • Custom fields when booking: allergies to strobe lights, claustrophobia
  • Check-in app using a QR code from the ticket. The customer arrives knowing what to expect
  • Changes made by the customer: Change the time via email if you're running late
Challenge 3

Privatizations of Companies and Private Groups

A bachelorette party for nine people wants the entire venue. A company wants to book three consecutive sessions for 30 employees. If you manage this with Excel and WhatsApp, one of the two will book, and the other will go to the competition. B2B clients pay twice as much but demand twice as much clarity.

How TuriTop Can Help You

  • Separate offerings: open session vs. private session (different prices)
  • Payment links via email for companies that pay by invoice
  • Discount codes for repeat customers
  • Booking details: group type, briefing language, contact information for the person in charge
Challenge 4

Combine a ticket with extras without losing customers

The customer purchases the session and then, two days before, decides to add a souvenir photo, a welcome drink, or a double session. If they have to call or wait until the day of the session, you lose out on the extra revenue. Post-booking upsells are where you build your profit margin.

How TuriTop Can Help You

  • Configurable extras at checkout (photo, drink, double session) with their prices
  • Customer-Initiated Changes: The customer adds the extra item directly from their email
  • Payment gateways: Stripe, PayPal, Bizum, Apple/Google Pay. They close the upsell.
  • Customer data collected for re-engagement campaigns in Mailchimp
Challenge 5

Your product travels through networks. Without structure, it can't scale.

An immersive experience thrives on the photos that customers upload to Instagram. If you don't capture those leads, Meta gets all that reach, and you end up paying for ads to attract a friend who was already interested. That's the difference between growing and just maintaining.

How TuriTop Helps You (Partially)

  • Meta Pixel + Google Tag Manager: Every booking fuels your retargeting campaigns
  • Mailchimp sync: Contacts from each booking are added to your segmented database
  • Honest: TuriTop captures leads and tracks conversions; you create the content
  • Automatic review requests: post-session email with links to Google and TripAdvisor · configurable delay
  • Custom discount codes to encourage repeat business and referrals

What TuriTop Does for Your Room

Six features built for immersive rooms

Single resource

Resource Manager by Room and by VR Set

Configure each room (Mirage, Noir, Bosque) and each VR set as a resource. The system prevents overbooking. If three rooms share an actor, the actor is also considered a resource.

Briefing + your own domain

Pre-session email from your own domain

Confirmation + briefing + instructions regarding movement, lighting, and sound come from your brand. If you want to add a signable PDF, include a link to it in the body of the email.

+30 languages

Multilingual system for checkout and emails

Calendar, purchase process, and automated emails in the customer's language. The language is recorded on the booking and comes through in the export.

Private vs open

Public product + privatizable product

Create two products: “Enchanted Forest: Open Session” (€12/person) and “Enchanted Forest: Full Private Rental” (€120/room). Each has its own capacity and price.

Online payments

Stripe, PayPal, Bizum, and payment links

Payment at the time of booking for B2C customers. Payment links sent via email for businesses that issue invoices. Native Apple Pay and Google Pay support via Redsys for weekend sessions.

Decisions backed by data

Reports in the panel, and exportable data

Statistics by day, service, channel and sales volume inside the panel. And if you want to crunch the numbers with your team, export to CSV, Excel or Google Sheets.

Before and After

Your room, with TuriTop and without TuriTop

How your daily routine changes when you stop taping the calendar to the wall.

Without TuriTop
  • One session is booked on the website and another on GetYourGuide. And they're for the same spot.
  • The client arrives 5 minutes late because he didn't read the briefing. The session starts at 75%.
  • Bachelor and bachelorette parties and companies make bookings via WhatsApp. Half of them end up with no signal.
  • The customer wants to add a souvenir photo, but the website doesn't allow it after the fact
  • You don't know which time slot draws a full house on Tuesdays. You go by gut feeling.
  • Contacts from Instagram stay on Instagram. You keep paying for ads forever.
With TuriTop
  • Channel Manager blocks the seat on all channels upon confirmation of the booking
  • Send an email 24 hours in advance from your domain with the briefing + a reminder the day before
  • "Private Session" product with its price + payment link sent via email to the company
  • Customer-Initiated Changes: Add the extra option from your confirmation email
  • Reports by day, service and channel in the panel. Plus Google Sheets export
  • Meta Pixel + Mailchimp: Every booking fuels retargeting and your own email list
A vintage rotary telephone on a mahogany table in a narrative-driven scene, bathed in the warm glow of a tungsten lamp Story Set · Noir Detective

You're not alone in the room

Your job is the immersion. Ours is to make sure the rotation doesn't keep you up at night.

TuriTop manages the session calendar, briefings in the customer's language, sync with cultural +70 OTAs, private corporate bookings with invoicing, extras configurable at checkout and vouchers if a session is cancelled. Your team spends its energy on the one thing that can't be delegated:lead the story and read to the group.

Payment processing

Instant payment for your bookings

Connected to the payment gateways you already use. Money lands directly in your bank account — no TuriTop commission.

Redsys
Bizum
Apple Pay
Google Pay
Stripe
PayPal
Mercado Pago
myPOS

Credit/debit cards, bank transfers, and mobile wallets. Bizum, Apple Pay, and Google Pay are processed through Redsys.

Frequently Asked Questions

Questions We Get from Immersive Operators

How do I schedule sessions every 15–20 minutes without overlapping groups?

You configure each room as a resource in the Resource Manager. Only one session per room can be active at a time. The system prevents two channels from selling the same time slot. You set the duration (40-minute session + 8-minute reset = 48-minute block between sessions). The Channel Manager synchronizes your website, GetYourGuide, Civitatis, and Tiqets in real time so that availability is always consistent.

Can I create private sessions for companies and closed groups?

Yes. You create two different products: the open session (price per person, shared capacity) and the fully private session (fixed price per room, capacity reserved exclusively for your group). Each has its own extras and policies. For B2B groups that pay by invoice, you use payment links sent via email. The company receives the link, pays through its corporate payment gateway, and you issue the invoice correctly.

How can I make sure the client receives the briefing before the session?

The confirmation email is sent from your own domain and includes the briefing in the client’s language: safety instructions, light sensitivity, what to bring, and what not to bring. If you want a reminder 24 hours in advance highlighting the briefing, you can set that up in the template. For critical fields (allergies to strobe lights, claustrophobia, limited mobility), you can set them as required custom fields during booking.

Can I sell extras from the session (photos, drinks, double session) at checkout and afterward?

At checkout, each add-on is configured with its own price and offered as an optional extra. This is done afterward, via the confirmation email. The customer can modify their booking and add extras using the customer-managed changes feature. Payment for the extra is processed through the same payment gateway as the original booking (Stripe, PayPal, Bizum, Apple/Google Pay).

How do I collect each customer's contact information for loyalty campaigns?

Each booking captures customer data (name, email, language, session language, selected extras). You can sync with Mailchimp for targeted campaigns (new customers, repeat customers, premium customers). For paid ads, the Meta Pixel and Google Tag Manager track each booking as a conversion, feeding your retargeting campaigns on Instagram and Facebook with real warm audiences—not cold lists.

Created for

Other nearby sectors

Ready to fill up the next session?

Activate TuriTop today. Your theater could be selling the next immersive film as early as this afternoon.

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  • 365 days with human support