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Timed entry every 15 minutes, guided tours with reserved rooms, checkout and emails in the visitor’s language, school groups, and redeemable vouchers. The European museums that are making the transition are doing so without a separate Excel spreadsheet.
Controlling who enters is not the same as controlling the room. Capacity is managed by time slot.
Challenges Facing the Industry
From the line at the ticket counter to the annual pass: what sets a full museum apart from one operating at 30% capacity.
You sell a timed-entry ticket for 4:30 p.m. and think you have the capacity under control. But the crowd is concentrated in the main hall, the line forms inside, and the experience is ruined. Controlling entry doesn't mean controlling the hall.
How TuriTop Helps You (Partially)
General adult, children ages 7–12, students with ID, seniors, free admission on the third Sunday, annual pass, guided tour in Spanish, audio guide in Italian. If your system requires the ticket agent to manually enter ticket prices, the bottleneck shifts to the ticket counter and the line outside grows longer.
How TuriTop Can Help You
On Tuesday at 10 a.m., four school groups and two tour buses will arrive. That’s 300 people in 20 minutes. If you handle them as individual bookings, the system will crash. If you handle them poorly, the individual visitors will wait half an hour, and their frustration will grow.
How TuriTop Can Help You
In peak season a large share of your visitors come from abroad. If the booking experience isn't in their language, they abandon the cart. And if the confirmation reaches them in a language they don't read, they turn up on the day not knowing what they bought. The language barrier is solved before they walk in, not at the desk.
How TuriTop Can Help You
A visitor who comes in four times a year is 4× more profitable than a one-time visitor. But the upsell for an annual pass happens at the exact moment they leave, exhausted, staring at the counter. If they don’t receive a well-designed follow-up two days later, that conversion is lost.
How TuriTop Helps You (Partially)
What TuriTop Does for Your Museum
Set the frequency of time slots and the capacity per time slot. If the 4:00 PM slot is full, the system will sell the 4:15 PM slot. No human error, no double bookings. Guided tours block their room using the Resource Manager.
Calendar, booking process, and automated emails in the visitor's language. The language is recorded on the booking and comes through in the export.
The email is sent from 'museo@tudominio.com' and includes a map of the entrance, information on showtimes, and basic rules (no flash photography, no food in the theater). It's your brand, not ours.
Create a "school group" product with its price, "responsible teacher" field, and policy. Tourist buses operate on an affiliate system with commissions recorded by agency.
Gift certificates redeemable (validity is configurable). Discount codes subject to conditions (student, association, member). Seasonal pricing for scheduled free admission days (third Sunday of the month).
See which time slots sold out, which cultural OTA brought in the most visitors, and which discount codes were used. Data exportable to Google Sheets so the curatorial team can design the next program based on numbers, not intuition.
Before and After
What Changes at the Ticket Counter When You Stop Typing in Fares by Hand.
Audio Guide · Room B You're not alone in the room
TuriTop manages timed-entry windows, tiered rates, school groups with invoices, a multilingual booking flow, redeemable vouchers, and data by time slot and origin. Your curatorial team focuses its energy on the one thing that can’t be delegated: to tell the story that the collection doesn't tell on its own.
Payment processing
Connected to the payment gateways you already use. Money lands directly in your bank account — no TuriTop commission.
Credit/debit cards, bank transfers, and mobile wallets. Bizum, Apple Pay, and Google Pay are processed through Redsys.
Frequently Asked Questions
In the activity settings, you choose the frequency (15, 30, 45, or 60 minutes) and the capacity per time slot. The system sells tickets exclusively for that time slot until it is full, then moves on to the next one. For guided tours inside the museum, assign a room as a resource in the Resource Manager. That room is locked during the tour and cannot be overbooked with another simultaneous guided tour.
Yes. Each type of ticket is created as a separate product with its own price and capacity. Free admission (third Sunday of the month, International Museum Day) is configured with seasonal prices or as a 100% discount using a code valid only on that date. Official passes (student, senior, associations) are managed using conditional discount codes.
You have two payment streams: a “school group” product with its own special price and a custom field for “responsible teacher + cell phone number,” and, for buses, an affiliate system. Each agency has its own user account, and its bookings are recorded with commission. For schools that pay via municipal or school invoice, payment links sent by email allow the school to pay on its own schedule through its corporate payment gateway.
Enable the multilingual system. The calendar, checkout, and emails are automatically translated into more than 30 languages. The customer’s language is saved with the booking. That way the confirmation email arrives in their language with no multilingual front desk needed.
The full annual bonus (recurring subscription with automatic renewal) is beyond the scope of TuriTop at this time. You would need your own CRM or partner system. What we do offer: Each visitor is added to your segmented database via Mailchimp; you can launch campaigns targeting those who’ve visited 3 or more times, offering the annual bonus with a personalized code; and the redeemable gift vouchers (with configurable validity) serve as a bridge to give future members their first introductory visit.
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Activate TuriTop today. Your next window may be selling timed-entry tickets this afternoon.
