TuriTop has been a technology partner of the Canary Islands Wine Tourism Cluster since January 2026, and serves as the booking engine behind DiVinoPlan.com, the new marketplace for wine tourism experiences launched by the Cluster itself. If you own a winery in the Canary Islands, this means you’ll be able to sell your tours and tastings through a specialized platform without having to set up anything new on your own.

What Is the Canary Islands Wine Tourism Cluster?

It is a collaborative platform that brings together wineries, operators, and organizations involved in Canary Islands wine tourism. Its work is grounded in innovation as a tool to improve competitiveness, professionalize offerings, and move toward a more efficient and sustainable model.

In January 2026, it presented its annual roadmap alongside the Chair of Agritourism and Wine Tourism at the University of La Laguna, and new wineries and organizations joined the cluster at that time. TuriTop was one of them.

What TuriTop Brings to the Table as a Technology Partner

Its role is specific: to handle the booking process so that a winery can sell its products without relying on the phone or a spreadsheet.

  • Online bookings directly from the winery’s own website, with no redirects
  • Advance payment processing through your payment gateway
  • Synchronized availability across all channels, with no overbooking
  • A booking page in multiple languages—which is no luxury in the Canary Islands
  • Management from any device, including mobile on the day of the visit

What Is DiVinoPlan.com

DiVinoPlan is a marketplace dedicated to wine tourism experiences: winery tours, tastings, grape harvests, and wine routes, with direct bookings through the producer. Launched with a focus on the Canary Islands and a mission to expand beyond the archipelago, it is backed by the Cluster and uses TuriTop as its booking engine.

It is currently in the preparation phase, and wineries that want to be part of it from day one can register before the launch.

What Changes for Your Winery

Having your experience featured in a specialized marketplace doesn’t replace your website—it complements it. The difference lies in who visits: someone already looking for wine tourism, not a generic tourist.

And since bookings go through the same engine you use on your website, there’s no need to maintain two separate calendars or manually reconcile availability. Bookings made on DiVinoPlan are deducted from the same quota as your own sales.

Frequently Asked Questions

What kinds of experiences can be sold on DiVinoPlan?

Winery tours, tastings, grape harvests, and wine tours, with direct bookings through the producer.

Do I need a website to list my offerings?

No. You can sell through the marketplace even if your winery doesn’t have its own booking system, though it’s common to use both.

Is it up and running yet?

It’s currently in development. Interested wineries can register now to be part of the launch.

Is it only for wineries in the Canary Islands?

It was launched in the Canary Islands—where the Cluster is based—with the intention of expanding to other regions.

If you have a winery in the Canary Islands

Now is a good time to get your booking system in order before traffic starts rolling in. You can see how TuriTop works for wineries and wine tourism, check out the plans and prices, or read about the University of La Laguna’s wine and food tourism award, which gives an idea of the current state of the sector on the islands.