Booking system for

Food
Tours

Sell your tapas routes and food tours as a single product, with its meeting point, duration and capacity. Manage allergies, pairings and private groups from one dashboard.

Your city has a certain flavor. We'll take care of the seating chart.

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Challenges Facing the Industry

The 5 challenges facing today’s food tours. And how TuriTop can help

We take the operational friction off your hands so you can focus your energy on your product, your team, and your authenticity—not on spreadsheets, commissions, and Instagram videos.

Challenge 1

Don't lose your identity just to appeal to tourists

If you adapt your cuisine or your story to appeal to just anyone, you become a tourist trap. You lose what made you special. And the customers who were actually looking for something authentic will go elsewhere.

How TuriTop Can Help You

  • Private Mode: Sell the entire experience to the group that requests it, without diluting it
  • Small groups by default (6–10) to ensure the tour retains its character
  • Confirmation in the customer's language (30+ available). You know who the outing is for without having to standardize
  • Every booking records the route chosen: export to Google Sheets to see which one fills
Challenge 2

The Slave Labor Behind Social Media Content

If you rely on Instagram and TikTok to bring in business, your energy goes into creating content instead of focusing on the product. And showing your business in every video is a real risk. Some people have been robbed because they shared too much online.

How TuriTop Can Help You

  • Booking Widget on Your Website: Sell 24/7 Without Having to Post
  • Channel Manager with +70 OTAs distributes your inventory quietly
  • Your own customer email database + Mailchimp integration for post-visit campaigns
  • You don't need to show the location in every video. The platform handles it behind the scenes.
Challenge 3

Total dependence on intermediaries

It's convenient to have the big OTAs fill up your calendar, but the commissions eat into your profit margin, and you never get to know the customer. Next time, they'll come back through the OTA—not because of you. And you'll end up paying the commission all over again.

How TuriTop Can Help You

  • A widget directly on your website. Commission-free sales with TuriTop
  • Each customer is associated with their registered email address: they return to you, not to the intermediary
  • Unique discount codes per Mailchimp campaign: only your customers know them; the second booking comes to you
  • Channel Manager complements your OTAs; it doesn't replace your direct channel
Challenge 4

The "Slavery" of Book Reviews

Your business stands or falls on what a stranger writes on Google. The pressure to go out of your way to please customers just to get a 5-star rating is exhausting. And every subjective review keeps you up at night.

How TuriTop Can Help You

  • Automatic review requests: post-experience email with links to Google and TripAdvisor · configurable delay · service-level exclusion
  • Good reviews come naturally — not from pressure or the guide reminding customers
  • Own customer email database for between-booking Mailchimp campaigns of your own
  • Confirmation emails from your own domain: the customer sees your brand, not TuriTop
Challenge 5

Finding (and Retaining) Your Ambassador Team

A food tour needs people who can explain the origins of each ingredient and convey their passion. That kind of person is hard to find. And they burn out when their day-to-day routine becomes filled with administrative tasks.

How TuriTop Can Help You

  • Mobile app for the guide with the day's list, allergy information, and client notes
  • The guide sees the full booking detail in the app: name, allergies and checkout custom fields
  • Users & permissions: one user per guide, with their own role
  • Native affiliate system: records sales per agent and pays out the commission you set

Key Features

Designed for food tours and culinary itineraries

Multi-Restaurant Tours

The tour is a single product with its meeting point on Google Maps, its duration and its capacity. You write the order of restaurants and each dish in the description, and the customer reads it before booking.

Allergies and Registered Diets

When making a booking, the customer specifies their dietary restrictions: gluten-free, vegan, lactose-free, halal, and nut-free. They land in your dashboard and the guide's app; you brief each restaurant your usual way. No surprises at the table.

Default Close-Knit Groups

Set up small group sizes (6–10 people) to keep the tour intimate. Or book a private tour for corporate events, bachelor/bachelorette parties, and birthdays.

Pairings and Extras

Sell wine pairings, tasting-menu upgrades or gift packs as separate products the customer can add to their booking. The average check goes up without your team selling anything in person.

Your Open-Air Road Trip

More diners. Fewer calls. More history.

TuriTop takes the hassle out of messaging each restaurant on WhatsApp, managing allergy lists in Excel, coordinating confirmations with multiple parties, and relying on the latest viral video. Your website sells 24/7, your dashboard shows the restrictions before each service, and your guide opens the app to see the confirmed group. And you can focus your energy on what only you can do: Share your story, stay true to yourself, and take care of your team.

Tell them about your city over dinner. We'll take care of the rest.

+20M
processed bookings
+1,000
active businesses
14 days
free
365 days
human support

One route, several restaurants

Manage 5 kitchens as if they were one

Set the tour meeting point on Google Maps and record the restaurant order and each dish in the tour description. You coordinate with each restaurant your usual way; TuriTop handles the customer: confirmed booking, capacity managed, diner list in your dashboard. Not a single WhatsApp message on your part.

  • One meeting point at the start of the tour, with Google Maps location
  • Pickup system: several configurable pickup points before the tour, each with its schedule and price
  • Detailed tour description listing the restaurants included and the order
  • The customer receives the description and meeting point in the confirmation email

The industry's pain point

Allergies and dietary restrictions, documented and followed

The customer flags what they can't eat when booking. The restrictions land in your dashboard and the guide's app. You brief each restaurant your usual way, with all the details in front of you. No surprises at the table, no last-minute calls, no returned dishes.

  • Restrictions marked at booking
  • Allergy list visible in dashboard and guide's app
  • Menu adjustments confirmed before the tour
  • The guide keeps the list on his mobile app

Public or private

One motor, two ways to load the table

It sells individual spots to maintain the tour’s intimate atmosphere. Or you can opt for the private option: the customer books the entire tour for their company, bachelor/bachelorette party, or birthday celebration. Same platform, two options.

  • Open group: individual spots up to capacity
  • Private group: book the entire route
  • Cancel with 1 click from your dashboard if the minimum isn't reached. Automatic email to the customer
  • Confirmation with Company Information for Events

Payment processing

Instant payment for your bookings

Connected to the payment gateways you already use. Money lands directly in your bank account — no TuriTop commission.

Redsys
Bizum
Apple Pay
Google Pay
Stripe
PayPal
Mercado Pago
myPOS

Credit/debit cards, bank transfers, and mobile wallets. Bizum, Apple Pay, and Google Pay are processed through Redsys.

Why TuriTop

The system that understands food tours

TuriTop isn't a generic tool: it's built for tour and activity operators. Capacity per departure, dietary restrictions as a checkout field, Google Maps meeting point, online payment and OTA sync. What a food tour needs to sell without depending on WhatsApp.

Sell on +70 OTAs

Syncs with Civitatis, GetYourGuide, Viator, Tiqets, Tripadvisor and the rest of the connected OTA directory. No overbooking. No manual duplicate entries.

The Ambassador, in Context

Your host opens the app, sees the diner list with allergies and dietary restrictions. Validates attendance with a single tap. A good ambassador needs to understand the client's context, not just fill out Excel spreadsheets. No paperwork, no need to call the restaurant, and no loss of focus on service.

Data That Relieves Stress

Every booking records the route, time slot and channel of origin. Export to Google Sheets to see which product fills up first and which time slot converts best. Decisions based on data. Not on the pressure from every subjective comment.

Frequently Asked Questions

Questions We Get from Food Tour Operators

What kinds of food tours can I organize with TuriTop?

Tapas tours, neighborhood food tours, market tours, brewery or vermouth tours, olive oil tastings, churros shop tours, chocolate tours, dim sum tours, vegan tours, food truck tours, dinners with a chef at wineries, cooking workshops, and experiences at farmers’ markets. Both open and private groups.

How do I handle dietary restrictions and allergies?

At checkout, the customer selects their dietary restrictions from a list (gluten-free, vegetarian, vegan, lactose-free, halal, nut-free, etc.). The information sits in the booking detail on your dashboard and in your guide's mobile app. You brief each restaurant your usual way before the meal, with everything in front of you.

How do I structure a food tour with several restaurants?

The tour is set up as a single product in TuriTop with its meeting point (Google Maps location), total duration, capacity, price, and detailed description. In the description you document the restaurants included and the order of visits. Operational coordination with each restaurant happens through your usual channels (call, WhatsApp, email); TuriTop handles the customer's booking, not the communication with providers.

How do I control the tour's capacity so I don't exceed what the kitchens can serve?

Capacity is set at the tour level (the product), not per restaurant. If your route can host 20 diners when all restaurants have the table booked, set 20 as the maximum capacity. Once the maximum is reached, the system closes the departure across all your channels at once. Coordinating that figure with each restaurant is on you when you set up the partnership.

Can I offer premium experiences with food and wine pairings or a tasting menu?

Yes. Set up extras as separate products: wine pairings, tasting-menu upgrade, premium dessert or gift pack. The customer adds them to their booking from the widget and the average check goes up without your team selling anything in person.

Is this available for private groups, companies, and celebrations?

Yes. Set the tour up as a private session (capacity = whole group). The customer books the whole route for a time slot. Request the company details, attach the tailored menu and handle payment in a single transaction. Ideal for hen/stag parties, birthdays, team-buildings and corporate get-togethers.

Can I sell my tours through OTAs like Civitatis, GetYourGuide, or Viator?

Yes. The Channel Manager syncs availability in real time with +70 OTAs, among them: Civitatis, GetYourGuide, Viator, Musement, Tiqets, Headout, Booking.com and more. A booking on any channel automatically blocks the spot on the rest.

I pay a lot of commissions to OTAs. How does TuriTop help me get my customers to book directly?

When an OTA brings you a new customer, you take that as an investment. But the customer who already knows you shouldn't have to go through them again. With TuriTop, every booking captures the customer's email in your own database. You run a Mailchimp campaign (native integration) with a discount code valid ONLY if they book directly on your website. The second visit no longer pays commission. And you get to know your customers for real, not as an OTA order code. That's what is called "reclaiming the direct channel".

I'm glued to Instagram just to make ends meet. Does TuriTop reduce that dependence?

Yes. The booking widget on your website sells 24/7 even if you don't post anything. The Channel Manager quietly distributes your inventory to +70 OTAs without you having to create content for each one. And post-visit Mailchimp campaigns bring the customer back without you having to remind them on social. Social is still useful for your brand, but you stop needing it as the single sales engine. And you win back creative time for the product, which is where it really shows.

Created for

Other nearby sectors

If you combine a meal with another experience, TuriTop can accommodate that, too.

Ready to plan your next route?

Activate TuriTop today. Your first route could be up for sale this very afternoon.

  • 14-day free trial
  • no card
  • no commitment
  • 365 days with human support