An honor that smells of volcanic soil, high-altitude wine, and the hard work of the people who make Canarian wine tourism shine.

There are awards that are acknowledged with a press release. And there are awards that make you stop, take a deep breath, and think about all the people behind them. This is one of the latter.

TuriTop has just received the 2026 University of La Laguna Wine and Gastronomy Tourism Award, in the Entrepreneurial Initiative category, awarded by the ULL Chair of Agritourism and Wine Tourism in the Canary Islands. And while the certificate is nice—very nice—what truly fills us with joy is what lies behind it.

🏆 ULL 2026 Wine and Gastronomy Tourism Award · Business Initiative

From the Vineyard to the Screen

When we think about wine tourism, it’s easy to get lost in the data: processed bookings, sales channels, conversions. But wine tourism is, first and foremost, a human experience. It’s the winemaker who has spent decades understanding how the north wind changes the character of a Malvasía. It’s the person in the winery who knows when to wait and when to act. It’s the guide who knows when to be silent and let the landscape speak for itself.

Our technology doesn’t replace any of that. What it does is smooth out the path so that this encounter—between the visitor and the region—can happen with the natural ease it deserves.

> “This award is especially meaningful because it puts the spotlight where it belongs: on the people in the vineyard and the winery, on the local product, and on everything that comes to life when wine tourism works well.”

What We Saw That Night

The ceremony brought together institutions, researchers, producers, and companies with one thing in common: the belief that the Canary Islands deserve to be told about and experienced. Stepping onto that stage—under that sign that read “TuriTop” in large letters—was a moment not easily forgotten. Not because of the certificate, but because of what was in the room.

People who dedicate their lives to making the Canary Islands’ wine landscapes accessible, understandable, and, above all, exciting for those visiting them for the first time. And people who have spent their entire careers building that narrative from the winery, from the classroom, and from the vineyard.

All the award winners of the evening alongside representatives from the University of La Laguna and the ULL’s Chair of Agritourism and Wine Tourism in the Canary Islands.

The Territory Takes Center Stage

What we like most about this award is that it doesn’t recognize a company simply for having grown or for its financial figures. It honors an initiative that takes the region seriously—one that understands that wine tourism isn’t just about selling winery tours, but about crafting a narrative that connects people to the land, to the high-altitude vineyards, and to the Canarian way of making wine.

The Canary Islands have something that cannot be replicated: volcanoes, trade winds, and century-old ungrafted vines. And they have a generation of winemakers and producers who are bringing that story to life. Our role in that story is modest—we’re the ones who make sure bookings go through, that access is easy, and that operators have control over their businesses—but we feel like we’re part of the ecosystem.

🍷 Wine Tourism with Roots

Wine tourism in the Canary Islands cannot be understood without its black soil, without Lanzarote’s volcanic Malvasía, without the vineyards in the craters of La Geria, without Tenerife’s Listán grapes growing at altitudes of over 1,000 meters. TuriTop works with wineries and operators throughout the archipelago to ensure these experiences are as easy to book as they are impressive to experience.

Thank you, truly

We couldn’t end this post without doing what’s only right: saying thank you. To the University of La Laguna and the Chair of Agritourism and Wine Tourism of the Canary Islands at the ULL for their recognition and for the rigorous work they do in promoting this sector through research and academia. It’s not easy to bridge the gap between knowledge and practice, and they do so with commitment and consistency.

To the Canary Islands Wine Tourism Cluster, for being the space where the network is woven. Networking isn’t just a nice-sounding phrase when there are people who sit down at the table, share what they know, and push each other to do things better.

Receiving the 2026 University of La Laguna Wine and Gastronomy Tourism Award, in the Business Initiative category.

And above all—above all—thanks to the TuriTop team. To those who handle issues on a Monday at eight in the morning. To those who debug code on a Friday afternoon so that the integration of a winery in La Palma runs smoothly. To those who pick up the phone when an operator has a problem the day before their peak season. This isn’t just a company award. It’s a recognition of the people.

We’re moving forward. With our feet firmly planted in the Islands and our sights set on building something that will last.

TuriTop is a Golden Connectivity Partner of Civitatis TuriTop is a Golden Connectivity Partner of Civitatis A recognition that speaks to years of hard work…