Whether you own a small or large business, you may be wondering if a deal on Groupon, Woot, LivingSocial, or other similar sites can benefit your business. While it may seem like an easy way to attract new customers, you should know that it will take some effort to make it work. That said, you’ll need to put just as much thought into a coupon marketing campaign as you would into any other lead generation strategy.

Don’t Rely Solely on Search Engine Marketing

Relying on search engines like Google to boost your business’s visibility won’t always be successful because it depends on algorithms that are constantly changing.

Furthermore, there’s no guarantee that your website will appear on the first page of paid search results. In contrast, coupon platforms show users everything on their site within a specific set of search parameters. If your business matches what a customer is looking for, then your offer will appear, which means you’ll see an increase in traffic—just as happens with the TuriTop booking software’s Marketplace.

High Sales Volume

If you can price your products or services on these platforms with a small profit margin, you can make money through high sales volume. This will likely offset the lower profit margin with an increase in sales volume.

On the other hand, keep in mind that these companies are relying less and less on this system of deep-discount coupons and are shifting toward a “marketplace” model, designed to foster ongoing relationships between businesses and customers. This will be an opportunity to expand your distribution channels and get the most out of your business.

Take Advantage of Seasonal Opportunities

Coupons are an excellent way to capitalize on seasonal customers. These customers will likely want to look for a variety of coupons for themselves or their loved ones. Holidays like Christmas should be incentive enough for people to purchase your services. Keep in mind that every customer has different needs, so be sure to offer services for everyone.

Making Coupon Platforms Work Well for Your Business

Customers who use coupons are often looking for one-time deals, so you can expect them not to be repeat customers. This is a great model for businesses targeting this type of customer, but it’s not ideal if you want people to come back.

Instead of offering a one-time deal at a deep discount, you could try structuring your offer so that customers are encouraged to try your service a second or even a third time. For example, if you offer cooking classes, instead of offering a coupon for 50% off a single class, offer 50% off a package of two or three classes. This way, customers looking for this coupon will need to try your service two or three times to get the full benefit of the offer, and this will undoubtedly be a strong incentive for them to sign up for more experiences.

Here are some tips to encourage customers to return more than once:

  • Set the expiration date to 90 days after purchase.
  • The offer should be for new customers only.
  • Require that bookings be made through your booking software.
  • Limit the number of guests per coupon to one. The customer may purchase an additional coupon as a gift.
  • Limit to one coupon per visit.
  • Limit the number of coupons available on the coupon platform.

Coupon sites are a solid advertising platform and can be a powerful and effective way to generate new leads for your business. If you want to set up a coupon-based service in your TuriTop booking system, you can find more information here.

Sign up today on the most popular coupon websites:

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